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Blog migration to http://mydaytodo.com/blog

Hi everyone, Thank you all those who have been reading my blog here, I appreciate your support over the years. Over the last few months I have migrated my blog to the company website http://mydaytodo.com/blog , all of the previous posts from this blog have been migrated, so you can access them all there. Why migrate? This was a long time coming and it makes sense given almost every blog post in the last few years have something to do my startup, My Day To-Do . Anyway have fun reading the new blog, checkout some of our newer posts on that blog UITableView with images & performance issues I was there Part 2: Our first AI powered app I was there Part 1: Our first AI powered app If you find my blog posts useful and want to support me, you can  Checkout the new website and let us know you have any feedback? Buy the pro version of  My Day To-Do  - it's cheaper at this stage Download the  Lite (free) version  and unlock one of it's IAPs ...

Free marketing through Instagram and YouTube video uploads

I realise that it has taken me some time to write a new blogpost and the reason being, there's a lot happening right now and my brain is juggling between one to many disparate things. Some of these things are An attempt at free marketing via uploading app tutorial videos on Instagram and YouTube and hoping they would go viral or generate some buzz How a meeting with a marketing expert made us realise that building a more professional company website should be out top priotity Ok without further a due, let's get started by talking about free marketing FREE Marketing As of the last 3 to 4 weeks, I have started using Instagram quite a bit i.e. one of the trainers at my gym asked me to get on Instagram and I was like "sure why not", I could potentially share pictures taken with our new FREE app, I was there . Once I started using Instagram  (Insta), I just realised how easy it is to share media (picture or video) on it. Sharing soon became a regular thing...

Trying to generate revenue in a startup(mobile app based)

My Day To-Do  has been in business for almost three years now and at this point it's an app available on iOS app store and like any business it needs to generate some revenue to be a sustainable business. Is My Day To-Do a financially sustainable business right now? NO, not at all and that is why in the last few months I have taken a few steps to try and change that. In this post I will be taking about some of the initiatives that I took to generate some revenue. These initiatives range from changing the price of the My Day To-Do Pro version to adding in-app purchases in Lite to advertising and all of these have managed to yield some results. In this post I will talk in detail about these initiatives and hopefully any new startup founder can learn something from it. Background I started working on My Day To-Do when I was recovering from my accident that gave me a traumatic brain injury  after which I had to learn how to walk followed by separation from the woman ...

Improving app onboarding (tutorial) with Analytics and without design skills

My Day To-Do  was built to make life easy for it's users and as such it has several useful features to achieve that goal. One of the things that has always been a concern to me is that I have most likely doing a very poor job of making sure that the users know about what these features are. The features are in place to help users and as such if they don't know about it, they can't use it, so it is all somewhat pointless and a lot of hard work has gone into it. I know I am not a good designer and I think my best design would be just 'acceptable' at best and there's a good chance of it not being very intuitive. At this stage My Day To-Do is very small and as such there isn't a dedicated designer, so in this post I will talk about all the things that I tried to make educate the users about all the features of My Day To-Do, taking into account the design limitations at My Day To-Do. What you can expect to read are a chronological list of attempts (techniques ...

2017: year in review, user feedback and intern expectations

The reason why this post has taken some time to come is there's simply too much going at My Day To-Do right now. There are far too many disparate (different) things for me to keep my head around, hence I simply haven't had the time to write a post about it all...at least till now. This going to be a slightly shorter post and it will have a slightly different structure to my usual blogposts. 2017 Year in review It was a pretty good year for My Day To-Do and we experienced significant growth at My Day To-Do, let's start with a short summary of it all. Summary My original goal going into year 2017 was to increase download numbers of My Day To-Do , and end the run of abysmal download numbers of 2016. How bad? 44 downloads per month for Lite yes that bad.  As far as the goal  of download numbers is concerned, 2017 was a very successful year for My Day To-Do. Here's a breakdown of the the total download numbers Total downloads: 10, 500 Now a break dow...

Marketing by App Install ads on Facebook (Promoting My Day To-Do)

In November 2017, I wanted to boost downloads of the Pro version of My Day To-Do , so I did (conducted) a little experiment. It was at this time that I thought of giving Facebook marketing another go for My Day To-Do . This time I thought of running an ad targeting app installs on Facebook. In this post, I will talk a bit about my background to Facebook marketing, some of my expectations behind this, the eventual outcome of this, my analysis of the results and what to watch out for the next time we run an ad campaign. All in all, I aim to share the lessons I learned from this and what can anyone else learn from my experience. Background Prior to this, I have tried marketing for My Day To-Do with varying amounts of success, you can read some of my posts on it below, Marketing to Chinese consumers Marketing an iOS app with Bing Ads ... and now more specifically the following posts talk about the kind of Facebook marketing that I did at My Day To-Do before, Marketing wi...

Parse JSON objects in Swift from WKWebView

Upto this point, I had only worked with the UIWebView in iOS, even though I had heard/read about the new WKWebView . I had only read good things about it but given the limited resources at my startup, working with WKWebView was a lower priority. A few weeks ago, the time was right for me to have a more in-depth look at the WKWebView and while learning more about it I realised something. I realised that while there are a ton of useful tutorials out there, almost none of them covered it with the depth or all the use cases that I was after. One example of missing information or a use case is, if we receive a json object from the webview, how do we parse it in Swift? In this post I will be talking about how to parse json data in Swift sent from web content hosted in a WKWebView of an iOS app. Background As seen from HTMLStarterAppWithSwift , my interest in the webview is not for showing content hosted in a website but more towards working with content hosted locally i.e. a nati...