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I concluded my previous post  by talking about applying some of my lessons learned from that first ad campaign to my next campaign. In this short blog post, I will be talking about my next ad campaign to promote My Day To-Do's Facebook page . So without further a due, lets talk about it Background I initially thought about combining both the first post and this post into a single blog post but I thought with a 2 part post, readers can take their time to read both posts i.e. read the first one, read a logical stopping point and then move on to the next one whenever time permits.  Foundation for campaign 2 The first ad campaign for page likes was quite a success if you consider the number of page likes, but as I discussed in the previous post, it did not help my business structure at this stage. I mean it didn't generate more revenue, cause a download spike or increase the daily active users, so for my next campaign, I decided to streamline things a bit i.e....

In my previous post , I talked about how I tried marketing my app by boosting a post on my app's Facebook page. I wrote about some of my early analysis that and much more, if you want to know more about my previous post, you can read it here . I concluded my previous post by talking about the next step in my marketing efforts which was to promote the Facebook page for My Day To-Do. I ran two ad campaigns to promote my FB page which I will discuss here. I will talk about in detail about the first ad campaign I ran for the page promotion, the number of likes I got as a result of it and whether or not I think I got any downloads as a result of it? I will also share my thoughts on what I think of this sort marketing approach and is worth it for someone who's selling an iOS app. Background Following on from my previous post and given just how easy it was to get a marketing campaign going, I thought let me give this another try and perhaps refine my approach for better result...

In the past couple of months, I have done something that I have wanted to do for the last year or so since I released My Day To-Do , some paid MARKETING. In this post, I will share some thoughts on the marketing platforms I considered, some results and analysis from my Facebook marketing campaign.  Background Ever since I started working on my app on a full-time basis, social interactions have often proved challenging. Hmm, let me try and explain that with an example, I was at a party where I met someone the conversation led to the inevitable "what do you do?"so I replied "it's been a few months since I left my full-time job to work on my app". Once I clarified what my app is, I was given a ton of suggestions on what I should do (including marketing) with my app to achieve success. Now the person telling me obviously meant well, but I already knew of every suggestion that I was given and it was already on my to-do list. To-Do list, get it? sigh, ok may...

It's new years eve and this is perhaps the last day I am offering My Day To-Do for free on the app store. I started offering My Day To-Do for free as a holiday offer from 24th of Dec, 2016 to 1st of January 2017. Since then I have seen a significant spike in downloads with a majority of the downloads coming from China. This is awesome, as unlike it's free sibling My Day To-Do Lite , My Day To-Do pro version hasn't seen that many downloads, so this is a great way to get it to a wider audience. Why did I offer my app for free? App Analytics in iTunesConnect told me that there were a number of "product page views" for My Day To-Do on the App Store, so I realised that one of the obstacles for people from downloading the app could be the $4.49aud price tag. Hence I decided to remove that obstacle for some time and in doing so I was hoping to get some user feedback or to get people to leave a review on the App Store. What do I think contributed to the download...