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Showing posts with the label retention

Strategy for Increasing viewer retention for streaming media

In this post we are going to look at a hypothetical scenario and outline a strategy with which a media company can increase and retain it’s digital content viewers. In this post, first, we will establish the media company’s background the content it produces the content categories it’s trying to improve it’s viewership we will lay the foundation for the proposed improvements discuss the improvements UI/UX improvements Interactivity based improvements A sci-fi level but still technically feasible proposal establish a time frame for implementing the improvements Lastly, we will provide estimates for the return on investment. The media company This media company has one of the most popular television channels in the country and over the years has attracted a steady stream of viewers to it’s television programming. The content it produces includes popular sporting events, soap operas, international shows and reality shows (more of these in recent years). Over the ...