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My Day To-Do  has been in business for almost three years now and at this point it's an app available on iOS app store and like any business it needs to generate some revenue to be a sustainable business. Is My Day To-Do a financially sustainable business right now? NO, not at all and that is why in the last few months I have taken a few steps to try and change that. In this post I will be taking about some of the initiatives that I took to generate some revenue. These initiatives range from changing the price of the My Day To-Do Pro version to adding in-app purchases in Lite to advertising and all of these have managed to yield some results. In this post I will talk in detail about these initiatives and hopefully any new startup founder can learn something from it. Background I started working on My Day To-Do when I was recovering from my accident that gave me a traumatic brain injury  after which I had to learn how to walk followed by separation from the woman ...

In my previous post , I talked about how I tried marketing my app by boosting a post on my app's Facebook page. I wrote about some of my early analysis that and much more, if you want to know more about my previous post, you can read it here . I concluded my previous post by talking about the next step in my marketing efforts which was to promote the Facebook page for My Day To-Do. I ran two ad campaigns to promote my FB page which I will discuss here. I will talk about in detail about the first ad campaign I ran for the page promotion, the number of likes I got as a result of it and whether or not I think I got any downloads as a result of it? I will also share my thoughts on what I think of this sort marketing approach and is worth it for someone who's selling an iOS app. Background Following on from my previous post and given just how easy it was to get a marketing campaign going, I thought let me give this another try and perhaps refine my approach for better result...