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In November 2017, I wanted to boost downloads of the Pro version of My Day To-Do , so I did (conducted) a little experiment. It was at this time that I thought of giving Facebook marketing another go for My Day To-Do . This time I thought of running an ad targeting app installs on Facebook. In this post, I will talk a bit about my background to Facebook marketing, some of my expectations behind this, the eventual outcome of this, my analysis of the results and what to watch out for the next time we run an ad campaign. All in all, I aim to share the lessons I learned from this and what can anyone else learn from my experience. Background Prior to this, I have tried marketing for My Day To-Do with varying amounts of success, you can read some of my posts on it below, Marketing to Chinese consumers Marketing an iOS app with Bing Ads ... and now more specifically the following posts talk about the kind of Facebook marketing that I did at My Day To-Do before, Marketing wi...

In the last few months we have experienced a significant spike in downloads for our app ( My Day To-Do ), a lot of which came from China and all this was very confusing for me at first. App Analytics in iTunesConnect reported the number of people viewing the product page of our app on the App Store was far less the number of downloads? What was equally confusing was the data being reported in our App Analytics platform (Firebase Analytics), did not match the download numbers? My frustration and confusion lead me to embark on a journey to solve this mystery once and for all. I managed to gather enough knowledge and clues to draw a logical conclusion and formulate a theory that satisfies me to a point that this is no longer my concern. In this blog post, I will share my theory in greater detail and try to justify it based on a few facts and I can only hope it satisfies others confused by all of this. Background I have talked about my efforts to capture the Chinese market in my...

A few months ago something new happened at my startup, I got the first ever person to work for My Day To-Do i.e. I found a marketing intern. Interestingly enough as it turned out it would also be the first ever person that I would 'let go'. However I had hired two marketing interns and while I had to let one go, the other one stayed and I was very happy with how he had performed. In this blogpost, I will share my story of what happened with the first intern as well as describe in detail about how I managed the other intern's time. Background to getting help I have already talked about ( here ) how as of this year my startup  ( My Day To-Do ) is finally out of my apartment and into the Catapult co-working space at UNSW. Combine that with the limitation of me trying to do and manage every single aspect of my business, I thought why not get some help? Marketing is one of the weakest aspects of my business, I mean seriously, I am a man with  a background in Computer S...

China is one of the most important markets in the world and one of my goals with My Day To-Do is to generate a solid active user-base in China. Lately I have doubled my my efforts to expand further into that market, that lead to this month when I (we) have had a rather significant and entirely believable spike in downloads from China. In this post I will be talking about some of the things that I (we) have done, am doing and will be doing to keep the momentum. p.s. the spike is not like 10,000 daily downloads or so but a steady stream of downloads from the region, read on to know more about the download numbers. Background  How did China become an important market for me? China wasn't always an important market for me, however that changed when I ran a sale on My Day To-Do last Christmas and as I have mentioned in this post , unexpectedly for me, China was the region with the highest number of downloads during that sale period. Ever since that, I have been thinking...