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Bing Ads was something that I signed up for sometime last year (2016) but with paid advertising being a lower priority for my startup last year, meant that I could not make use of it at the time. This year I finally got around using Bing Ads to create an ad to promote My Day To-Do  and in this post I will talk about it. This post will have the following, anatomy of a Bing Ads ad campaign according to me number of Ad campaigns that I ran or My Day To-Do using Bing Ads total amount spent and outcomes of those ad campaigns? whether or not the ad campaigns were worth it? future marketing goals of My Day To-Do Before moving on, I should mention that Bing Ads is easy to use and the Bing Ads team at Microsoft are quite helpful and happy to walk you through creating your first ad campaign over the phone. Background I concluded my previous posts on Facebook marketing ( boosting a post and  page promotion ) by mentioning that my next step for promoting My Day T...

I concluded my previous post  by talking about applying some of my lessons learned from that first ad campaign to my next campaign. In this short blog post, I will be talking about my next ad campaign to promote My Day To-Do's Facebook page . So without further a due, lets talk about it Background I initially thought about combining both the first post and this post into a single blog post but I thought with a 2 part post, readers can take their time to read both posts i.e. read the first one, read a logical stopping point and then move on to the next one whenever time permits.  Foundation for campaign 2 The first ad campaign for page likes was quite a success if you consider the number of page likes, but as I discussed in the previous post, it did not help my business structure at this stage. I mean it didn't generate more revenue, cause a download spike or increase the daily active users, so for my next campaign, I decided to streamline things a bit i.e....

In the past couple of months, I have done something that I have wanted to do for the last year or so since I released My Day To-Do , some paid MARKETING. In this post, I will share some thoughts on the marketing platforms I considered, some results and analysis from my Facebook marketing campaign.  Background Ever since I started working on my app on a full-time basis, social interactions have often proved challenging. Hmm, let me try and explain that with an example, I was at a party where I met someone the conversation led to the inevitable "what do you do?"so I replied "it's been a few months since I left my full-time job to work on my app". Once I clarified what my app is, I was given a ton of suggestions on what I should do (including marketing) with my app to achieve success. Now the person telling me obviously meant well, but I already knew of every suggestion that I was given and it was already on my to-do list. To-Do list, get it? sigh, ok may...