Skip to main content

Posts

Showing posts with the label strategy

Product strategy for an app that sells Cricket Bats and Jewelry

I wrote a post last year on building an e-commerce app for a startup that sells Cricket Bats and Jewelry. It’s a client project and while certain events delayed progress, as of the last 3 weeks, things are picking up again. Since, they are still a small startup and have less technical expertise than me, part of my services to them, includes giving them a product strategy or a Kano model analysis of app features. In this post, I will recap on Kano Model, talk about some of app’s features and predict what results in the most customer satisfaction. This is not a coding post but more on product management side of things. Background Kano Model was proposed by a Japanese researcher, Professor Noriaki Kano in the 80s ( I think in 1984?) as a framework for product development and customer satisfaction. Kano Model works by classifying product features into different categories. These categories aim to segregate product features that satisfy, dissatisfy, delight (attract) customers (users...

Strategy for Increasing viewer retention for streaming media

In this post we are going to look at a hypothetical scenario and outline a strategy with which a media company can increase and retain it’s digital content viewers. In this post, first, we will establish the media company’s background the content it produces the content categories it’s trying to improve it’s viewership we will lay the foundation for the proposed improvements discuss the improvements UI/UX improvements Interactivity based improvements A sci-fi level but still technically feasible proposal establish a time frame for implementing the improvements Lastly, we will provide estimates for the return on investment. The media company This media company has one of the most popular television channels in the country and over the years has attracted a steady stream of viewers to it’s television programming. The content it produces includes popular sporting events, soap operas, international shows and reality shows (more of these in recent years). Over the ...