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In November 2017, I wanted to boost downloads of the Pro version of My Day To-Do , so I did (conducted) a little experiment. It was at this time that I thought of giving Facebook marketing another go for My Day To-Do . This time I thought of running an ad targeting app installs on Facebook. In this post, I will talk a bit about my background to Facebook marketing, some of my expectations behind this, the eventual outcome of this, my analysis of the results and what to watch out for the next time we run an ad campaign. All in all, I aim to share the lessons I learned from this and what can anyone else learn from my experience. Background Prior to this, I have tried marketing for My Day To-Do with varying amounts of success, you can read some of my posts on it below, Marketing to Chinese consumers Marketing an iOS app with Bing Ads ... and now more specifically the following posts talk about the kind of Facebook marketing that I did at My Day To-Do before, Marketing wi...

Bing Ads was something that I signed up for sometime last year (2016) but with paid advertising being a lower priority for my startup last year, meant that I could not make use of it at the time. This year I finally got around using Bing Ads to create an ad to promote My Day To-Do  and in this post I will talk about it. This post will have the following, anatomy of a Bing Ads ad campaign according to me number of Ad campaigns that I ran or My Day To-Do using Bing Ads total amount spent and outcomes of those ad campaigns? whether or not the ad campaigns were worth it? future marketing goals of My Day To-Do Before moving on, I should mention that Bing Ads is easy to use and the Bing Ads team at Microsoft are quite helpful and happy to walk you through creating your first ad campaign over the phone. Background I concluded my previous posts on Facebook marketing ( boosting a post and  page promotion ) by mentioning that my next step for promoting My Day T...