Captain Danko’s JavaScript Lab — Code Smarter with Tutorials, Frameworks & Dev Insights

I concluded my previous post  by talking about applying some of my lessons learned from that first ad campaign to my next campaign. In this short blog post, I will be talking about my next ad campaign to promote My Day To-Do's Facebook page . So without further a due, lets talk about it Background I initially thought about combining both the first post and this post into a single blog post but I thought with a 2 part post, readers can take their time to read both posts i.e. read the first one, read a logical stopping point and then move on to the next one whenever time permits.  Foundation for campaign 2 The first ad campaign for page likes was quite a success if you consider the number of page likes, but as I discussed in the previous post, it did not help my business structure at this stage. I mean it didn't generate more revenue, cause a download spike or increase the daily active users, so for my next campaign, I decided to streamline things a bit i.e....

In my previous post , I talked about how I tried marketing my app by boosting a post on my app's Facebook page. I wrote about some of my early analysis that and much more, if you want to know more about my previous post, you can read it here . I concluded my previous post by talking about the next step in my marketing efforts which was to promote the Facebook page for My Day To-Do. I ran two ad campaigns to promote my FB page which I will discuss here. I will talk about in detail about the first ad campaign I ran for the page promotion, the number of likes I got as a result of it and whether or not I think I got any downloads as a result of it? I will also share my thoughts on what I think of this sort marketing approach and is worth it for someone who's selling an iOS app. Background Following on from my previous post and given just how easy it was to get a marketing campaign going, I thought let me give this another try and perhaps refine my approach for better result...

In the past couple of months, I have done something that I have wanted to do for the last year or so since I released My Day To-Do , some paid MARKETING. In this post, I will share some thoughts on the marketing platforms I considered, some results and analysis from my Facebook marketing campaign.  Background Ever since I started working on my app on a full-time basis, social interactions have often proved challenging. Hmm, let me try and explain that with an example, I was at a party where I met someone the conversation led to the inevitable "what do you do?"so I replied "it's been a few months since I left my full-time job to work on my app". Once I clarified what my app is, I was given a ton of suggestions on what I should do (including marketing) with my app to achieve success. Now the person telling me obviously meant well, but I already knew of every suggestion that I was given and it was already on my to-do list. To-Do list, get it? sigh, ok may...

It's new years eve and this is perhaps the last day I am offering My Day To-Do for free on the app store. I started offering My Day To-Do for free as a holiday offer from 24th of Dec, 2016 to 1st of January 2017. Since then I have seen a significant spike in downloads with a majority of the downloads coming from China. This is awesome, as unlike it's free sibling My Day To-Do Lite , My Day To-Do pro version hasn't seen that many downloads, so this is a great way to get it to a wider audience. Why did I offer my app for free? App Analytics in iTunesConnect told me that there were a number of "product page views" for My Day To-Do on the App Store, so I realised that one of the obstacles for people from downloading the app could be the $4.49aud price tag. Hence I decided to remove that obstacle for some time and in doing so I was hoping to get some user feedback or to get people to leave a review on the App Store. What do I think contributed to the download...

I am writing this blog post as I wait for my flight back home at the Dubai International airport. I am travelling back home from a short holiday to my parents place and this post is going to be about a little something about app testing that I discovered during my holiday.  p.s. It's 12am, right now, so please excuse any grammatical mistakes in this post.  What Did I discover? I grew up in a place with little or no internet connectivity and hence when I was working on my app, My Day To-Do , I made sure that the app  works offline i.e. it doesn't require an internet connection to at least use all it's core features. During development I tested this extensively by switching off Wi-Fi, turning the mobile data off and testing the app's core functionality. All that worked as expected and I had made sure I released an app that would work offline, however recently I realised that there was one more test that I had to do which I didn't. Next time, a similar use ...

I was working with recording in iOS and I came across a rather strange problem with re-playing the recordings. What would happen was, I would record the audio, playback the recording, save the audio file and it would all work as expected. Now when I try to relaunch/redeploy the app from Xcode and try to playback the previously recorded file, it wouldn't work, the problem was that it cannot find the audio recording. As usual I have solved that problem and while I am not sure if it is the right way to do this, but my solution works and I am going to share that solution in this post along with some code samples. Hopefully it saves the next programmer stuck on this problem some time. Introduction I wanted to learn how to record audio in iOS using the microphone so as usual I did a search on Google for tutorials on these and I found some excellent examples on it. Among others the tutorial at   HackingWithSwift was one of the finest tutorials out there. Unfortunately the...

My time was occupied by resolving a few personal matters this last month and a half and therefore it's been some time since I had the opportunity to write a new blog post. A few things have been happening on my end and in this post I will provide some brief info on what some of those things are, namely  A recent spike in downloads for My Day To-Do Lite My next app that I am working on The topic of my next technical blog post or what problem do I solve in it App Store Downloads I always knew about the power of ASO  and localised app name but only recently did I experience the power of ASO first hand. I released My Day To-Do Lite towards the end of December 2015 and it wasn't until September 2016 that I saw a spike in the number of downloads for it. To put this into perspective, the number of downloads I have had for the Lite version in September, October and the first half of Nov, 2016 were more than those combined of all the previous months since it's release. H...