Product strategy for an app that sells Cricket Bats and Jewelry
I wrote a post last year on building an e-commerce app for a startup that sells Cricket Bats and Jewelry. It’s a client project and while certain events delayed progress, as of the last 3 weeks, things are picking up again. Since, they are still a small startup and have less technical expertise than me, part of my services to them, includes giving them a product strategy or a Kano model analysis of app features. In this post, I will recap on Kano Model, talk about some of app’s features and predict what results in the most customer satisfaction. This is not a coding post but more on product management side of things. Background Kano Model was proposed by a Japanese researcher, Professor Noriaki Kano in the 80s ( I think in 1984?) as a framework for product development and customer satisfaction. Kano Model works by classifying product features into different categories. These categories aim to segregate product features that satisfy, dissatisfy, delight (attract) customers (users...