Chinese downloads, Firebase, iTunesConnect and a numbers mismatch
In the last few months we have experienced a significant spike in downloads for our app ( My Day To-Do ), a lot of which came from China and all this was very confusing for me at first. App Analytics in iTunesConnect reported the number of people viewing the product page of our app on the App Store was far less the number of downloads? What was equally confusing was the data being reported in our App Analytics platform (Firebase Analytics), did not match the download numbers? My frustration and confusion lead me to embark on a journey to solve this mystery once and for all. I managed to gather enough knowledge and clues to draw a logical conclusion and formulate a theory that satisfies me to a point that this is no longer my concern. In this blog post, I will share my theory in greater detail and try to justify it based on a few facts and I can only hope it satisfies others confused by all of this. Background I have talked about my efforts to capture the Chinese market in my...