What is App Store Optimization (Optimisation)? and how to explain it to someone
As I have talked about in my previous post , my startup My Day To-Do has grown to the point that I have to consider getting some marketing help (get marketing interns). Now, App Store Optimisation(ASO) is a (relatively) new concept and I cannot expect the marketing intern to know about it, therefore I must prepare for the possibility to explain it to them. In this post I will outline my process of explaining ASO to the marketing intern working with me at My Day To-Do . I will not be explaining what ASO is but rather my four step method of helping someone understand what ASO with the use of some online reading material and real world examples. Background It was only when I released my first mobile (iOS) app that I actually got to know about App Store Optimisation(ASO) and how? well it's a little hard for me to remember exactly what it was? but this app launch guide does shed some light into it. Prior to this, I had heard about this thing called SEO (search engi...