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I concluded my previous post  by talking about applying some of my lessons learned from that first ad campaign to my next campaign. In this short blog post, I will be talking about my next ad campaign to promote My Day To-Do's Facebook page . So without further a due, lets talk about it Background I initially thought about combining both the first post and this post into a single blog post but I thought with a 2 part post, readers can take their time to read both posts i.e. read the first one, read a logical stopping point and then move on to the next one whenever time permits.  Foundation for campaign 2 The first ad campaign for page likes was quite a success if you consider the number of page likes, but as I discussed in the previous post, it did not help my business structure at this stage. I mean it didn't generate more revenue, cause a download spike or increase the daily active users, so for my next campaign, I decided to streamline things a bit i.e....

In my previous post , I talked about how I tried marketing my app by boosting a post on my app's Facebook page. I wrote about some of my early analysis that and much more, if you want to know more about my previous post, you can read it here . I concluded my previous post by talking about the next step in my marketing efforts which was to promote the Facebook page for My Day To-Do. I ran two ad campaigns to promote my FB page which I will discuss here. I will talk about in detail about the first ad campaign I ran for the page promotion, the number of likes I got as a result of it and whether or not I think I got any downloads as a result of it? I will also share my thoughts on what I think of this sort marketing approach and is worth it for someone who's selling an iOS app. Background Following on from my previous post and given just how easy it was to get a marketing campaign going, I thought let me give this another try and perhaps refine my approach for better result...