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Showing posts from August, 2017

Chinese downloads, Firebase, iTunesConnect and a numbers mismatch

In the last few months we have experienced a significant spike in downloads for our app ( My Day To-Do ), a lot of which came from China and all this was very confusing for me at first. App Analytics in iTunesConnect reported the number of people viewing the product page of our app on the App Store was far less the number of downloads? What was equally confusing was the data being reported in our App Analytics platform (Firebase Analytics), did not match the download numbers? My frustration and confusion lead me to embark on a journey to solve this mystery once and for all. I managed to gather enough knowledge and clues to draw a logical conclusion and formulate a theory that satisfies me to a point that this is no longer my concern. In this blog post, I will share my theory in greater detail and try to justify it based on a few facts and I can only hope it satisfies others confused by all of this. Background I have talked about my efforts to capture the Chinese market in my...

Startup management - Hire, manage interns & company growth

A few months ago something new happened at my startup, I got the first ever person to work for My Day To-Do i.e. I found a marketing intern. Interestingly enough as it turned out it would also be the first ever person that I would 'let go'. However I had hired two marketing interns and while I had to let one go, the other one stayed and I was very happy with how he had performed. In this blogpost, I will share my story of what happened with the first intern as well as describe in detail about how I managed the other intern's time. Background to getting help I have already talked about ( here ) how as of this year my startup  ( My Day To-Do ) is finally out of my apartment and into the Catapult co-working space at UNSW. Combine that with the limitation of me trying to do and manage every single aspect of my business, I thought why not get some help? Marketing is one of the weakest aspects of my business, I mean seriously, I am a man with  a background in Computer S...